Buffer

Approved on Wednesday. Still in a doc on Friday, because moving a month of captions into Buffer is nobody’s favourite job.

Coming SoonBeing tested

What It Does

Buffer is coming soon. It is built, and it opens to every agency once it has been tested with real accounts.

Approved social posts land in that client’s Buffer channels as drafts, waiting for your team to schedule them. No time is ever sent, so nothing leaves Buffer until someone there says so.

A LinkedIn post goes to the LinkedIn channel. Facebook, X, Threads, Bluesky, and Google Business Profile work the same way. Once every tool has its draft, the post marks itself Delivered.

Buffer2 postsDraftedOpen in Buffer

How It Works

1

Connect Buffer Once

The Owner connects it in Settings, on Buffer’s own page.

2

Choose Channels

In Client Settings, the Owner or an Editor picks what this client uses.

3

Let the Yes Move It

When a post is approved, the drafts appear. Open in Buffer takes you to them.

Worth Knowing

Words onlyThe approved text travels, not images. Add a picture in Buffer before you schedule.
Instagram stays outInstagram needs an image. GoMimic sends words only, so Instagram channels are not offered and nothing goes to them.
Reworded and approved againThat is a new draft. A draft already in Buffer is never changed or removed from here, so yours stays yours.
If Buffer says noYou see what Buffer said, with Try Again. If Buffer can’t be reached we try again by ourselves, and the bell tells you.

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