6 Ways In

Good content cannot wait for a perfectly polished blog post. Bring whatever you have, like a messy interview, rough notes, or a link, and GoMimic turns it into content your client can approve.

A Published Post

Paste a live link or the article's text. We fetch the page safely and turn it into the formats you pick.

  • Facts. It writes only from that page and the client's Business Facts.
  • Figures. Your team reads them first, and How This Was Made shows where the piece started.
  • Words. Put a phrase in quotes in Things Never to Say and it stays out of new pieces. Only the sentence holding it changes. Stock Phrases are your agency's own list: any left in are gone before your editor opens the piece.
northfield.example/blog/why-we-stopped-discounting

the link, or just the text

A Brief

A sentence or two is plenty. Add the points to make, your own take, and a target keyword if you have them.

  • Facts. Where the brief gives no fact for something, GoMimic doesn't supply one. The piece says less instead of inventing a statistic.
  • Figures. It writes numbers only from your brief or the client's facts, and your team reads them first.
  • Words. Ask for several of one format and each piece keeps clear of both lists.
What you need
A post on why we stopped discounting.
Points to make
Optional.
Your original take
Optional, and the part worth keeping.

A Draft or Raw Notes

A freelancer's draft, or a founder's messy bullet points from a flight. Paste it in. GoMimic brings it into that client's voice with every fact kept and nothing added, and a note says if a heading, list, or figure moved.

  • Layout and figures. A full draft has its headings, lists, paragraphs, and figures compared with yours. Raw notes have no layout to hold, so only the figures are compared.
  • Words. Whoever wrote it may never have seen this client's list. A phrase from Things Never to Say or Stock Phrases is dealt with where it sits, a replacement that brings in a new figure isn't used, and the comparison is read again on what is saved.
pricing talk, Thursday
never discount in Q4?? ask Dan
the 3 customers who left came back

A Conversation

Paste the transcript of a call or interview, or add up to 10 files. Say who is who, and everything is written from what was said.

  • Quotes. A quote we can't match to what a speaker said doesn't hold up the piece. It waits under Quotes to Confirm when the run is done. Press Confirm if it was said.
  • Figures. The fact rule holds here too, and your team reads every number first.
Speaker 1: The three customers who left came back.
Speaker 2: Within a quarter, all three.
a quote to confirm

A Recording

Upload an audio or video file, or paste a public Loom or Apple Podcasts link, up to 2 hours long. GoMimic transcribes it and tells the speakers apart, then checks the quotes the same way as in a conversation.

  • Quotes and figures. Both come from the call as it was written down, not the audio, so check who spoke on the way in.
  • After an edit. The audio is deleted and the words stay to check against. Change a quote later and its note comes back.
northfield-call.mp3
transcribed for you

Their Blog

Connect the client's blog and new posts become drafts on their own. Nothing goes anywhere until your team has read it, and GoMimic never posts.

  • Words. Nobody is at a desk when a feed post lands, so nobody has to press anything. Each piece keeps clear of Things Never to Say and Stock Phrases before it waits as a Draft.
  • Facts and figures. It writes only from that new post and the client's facts, and your team reads it when they open the piece.
  • A new post is live we looked
  • It becomes a post in GoMimic Draft
  • You read it first Ready for Client

What Every Way In Goes Through

The agency's own rules go in on all six ways. The Avoid list works like Things Never to Say, and new pieces follow your choices, like contractions or point of view.

Any post you make by hand can carry its own brief, if you want one: your angle, who it's for, and what to leave out.

The quote check needs a conversation to check against, so it runs on those two ways. Everywhere else, the rule is that a quote may never be invented. And no check can spot an invented story or a made-up name. That is why your team reads first, and why the client's yes comes after.

Brief for This Post
Your angle, who it's for, and what to leave out.
Facts
Only what is in the material and the client's facts.
Things Never to Say
Kept out, for this client.
Stock Phrases
Your agency's list, for every client.
The Agency's Own Rules
Avoid, and the choices you set.
Figures
Your team reads them first.
Quotes
Held to what was said, in a conversation or recording.

Where the Thinking Already Is

The Scarce Input

The scarce thing is never the words. It is the moment somebody said what they actually think.

  • Start where the thinking already happened.
  • A messy true note beats a tidy empty one.
Client, 11:48pmCan you make something from this? 47-minute voice note attached.
YouIs there a brief?
ClientThe voice note is the brief.
GoMimicGood. That is a way in.

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