Chat tools are built for a conversation. Agencies run a roster.
per person
per agency
Everyone, for nearly everything.
ForOne subscription for a whole week's work
Every capable chat assistant will turn a blog post into social copy well. They're general tools, which is their strength: one subscription covers writing, analysis, research, code, and the dozen other things an agency needs in a week. If your agency runs on one of these today, it's working. That's not the problem.
CoversSaved instructions and files
ChatGPT and Claude have Projects and Gemini has Gems, each a place for saved instructions and uploaded files.
PricedPer person
ChatGPT's and Claude's team plans are sold by the seat.
Agencies with a roster of clients.
ForAgencies running five to thirty clients on retainer
Agencies of one to ten people, where the recurring cost isn't governance. It's creating content in a different voice for each client, getting it approved, and delivering it.
VoiceLearned, not configured
Client voice learned from the client's own writing rather than configured. Approvals and client reporting included rather than tiered.
PricedOne flat price per agency
One flat price per agency, not per client. Pro includes up to 3 people, Agency up to 10.
What GoMimic Does
GoMimic counts a writing habit only once it keeps turning up in a client’s writing, so one unusual post can’t bend that client’s voice.
In GoMimic, a client approves by link with no login, nothing approves itself, and a link nobody answers expires, so silence never becomes a yes.
GoMimic locks approved text and keeps each decision on a record that is added to and never rewritten, so an agency can show who approved what, and when.
Where the Two Diverge
StructureA conversation, or a client
Chat tools: A chat tool organises by conversation or workspace.
GoMimic: GoMimic organises by client: a roster and a switcher.
VoiceWhat you wrote down, or learned
Chat tools: In a chat tool, in whatever you wrote down.
GoMimic: In GoMimic, a habit counts once it keeps turning up in the client's writing, and your own rules sit beside it. Things Never to Say and your Stock Phrases are checked on every new piece.
Client approvalNot the focus, or half the job
Chat tools: Check each tool's current team features directly.
GoMimic: Client approval by link with no login, in rounds, with a record that is added to and never rewritten, and approved text locked. The client needs no account.
SetupOne workspace each, or one URL
Chat tools: A workspace per client is a thing you configure and maintain.
GoMimic: Adding a client to GoMimic is a URL.
ScopeEverything, or one job
Chat tools: A general assistant does everything else too.
GoMimic: GoMimic covers one job: client content, created in the client's voice, approved by the client, and delivered by your team.
When a Chat Tool Is the Better Choice
A chat tool is built for these and GoMimic isn't.
- A handful of clients, where the overhead is small
- One tool that does everything
- Writing, analysis, research, and code from one subscription
What You Pay For Is What They Think the Job Is
Look at what a tool charges by, and you will see the job it was built around.
- A seat means the job is a person's access.
- A client workspace means the job is a client's project.
- A flat agency price means the job is the whole roster.
Pricing Shape
Chat toolsPer person
ChatGPT's and Claude's team plans are sold by the seat.
GoMimicBoth plans published, per agency
GoMimic publishes both plans and charges per agency rather than per client, with up to 15 clients on Pro and 30 on Agency. Pro includes up to 3 people, Agency up to 10.
PricesOn each company’s own page
Current prices are on each company's own pricing page. Ours is on the pricing page; check theirs directly rather than trusting a comparison table.
really, go and check theirs
Questions
Which AI tool do you recommend?+
Whichever your team already likes. That choice and this one aren't in conflict.
Can these tools not just do this?+
For a handful of clients, yes. What they don't have is the structure around it: a client roster, a stored voice per client, client approvals, and reporting.
Is our client data used for training?+
No. Your clients' content isn't used to improve any AI system, and it isn't sold or shared. That's in our privacy policy in plain language.
Paste a published post and see what comes back. No account.
Billed per: agency
Your clients: one folder each
Client logins needed: none
the third bill