Content Ops for Agencies.

Guides on approvals, client voice, repurposing, and tools.

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Content Approval Workflow Tool: A Buyer's Guide

How to choose a content approval workflow tool for client work: four kinds of tool, what each one's own page says, and a test to run before you pay.

Approvals and Client Sign-Off

When a Client Needs a Second Approver

A second approver workflow helps when one person can overrule another. Four signs a client needs one, how to split the job, and what to do when they disagree.

Approvals and Client Sign-Off

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Blog & AI Citation Library

A content approval workflow is the path a piece of content takes from finished draft to the client's yes: who reviews it, in what order, by when, and what counts as approved.
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