Guides on approvals, client voice, repurposing, and tools.
How to choose content distribution software for a roster of clients: what to ask, how to test a multi-client tool, how pricing moves, and how to run a trial.
From Raw Thinking to Finished ContentLinkedIn content for agency clients: how to read a client's writing, write posts they'd sign, get the right person's yes, and hand off to the right account.
From Raw Thinking to Finished ContentHow AI content repurposing works, why drafts sound generic, where they invent facts, and the steps agencies use to check them and get client sign-off.
From Raw Thinking to Finished ContentHow to turn a blog post into a LinkedIn post a client will sign off: picking the idea, writing the first line, the link, and two finished examples.
From Raw Thinking to Finished ContentHow to turn a blog post into a newsletter readers open and finish: one takeaway, the subject line, the body, the legal basics, and a finished example.
From Raw Thinking to Finished ContentShould your agency outsource content repurposing or keep it in-house with software? Four routes compared on who writes, who keeps each voice, and who approves.
From Raw Thinking to Finished ContentWhat content repurposing is, how it differs from republishing and syndication, and why an agency with many clients needs a system rather than a routine.
From Raw Thinking to Finished ContentContent repurposing examples for agencies, sorted by the kind of post you start with: what each one turns into, and what goes wrong on each channel.
From Raw Thinking to Finished Content