Planable runs the social calendar. GoMimic writes in each client’s voice, then gets the yes.
per workspace
per agency
The Short Answer
Planable is a social media management tool: posts are planned, approved, and published to nine platforms from one place, priced per workspace. GoMimic creates the content in each client’s voice, gets the client’s approval by link with no account, and hands it to your team. It never posts.
Approval tools get a client’s yes, and writing tools write in a brand’s voice. GoMimic does both, for agencies with many clients: it creates each client’s content in that client’s voice, gets it approved by link with no account, and hands it to your team.
Teams that plan, approve, and publish social posts together.
ForSocial media, as a team
Planable calls itself a collaboration-first social media management tool. Posts are planned, approved, and published from one place, to nine platforms, and blog posts, newsletters, and briefs can be approved there too.
CoversApproval, publishing, and writing help
Approval steps from none to multi-level, depending on plan. Guest view links for occasional approvers, version history, an assistant that rewrites text to match your style, and analytics as an add-on on its lower plans.
PricedPer workspace
Plans are priced per workspace with unlimited users, and its agencies page gives each client a workspace of its own.
Agencies with a roster of clients.
ForAgencies running five to thirty clients on retainer
Agencies of one to ten people, where the recurring cost isn't governance. It's creating content in a different voice for each client, getting it approved, and delivering it.
VoiceSet by you, and it keeps learning
A client voice your team sets and GoMimic keeps learning: your description, rules, brand guidelines, and Business Facts, plus the client’s writing, calls, and the approvals you keep. Approvals and client reporting included rather than tiered.
PricedOne flat price per agency
One flat price per agency, not per client. Pro includes up to 3 people, Agency up to 10.
What GoMimic Does
GoMimic counts a writing habit only once it keeps turning up in a client’s writing, so one unusual post can’t bend that client’s voice.
In GoMimic, a client approves by link with no login, nothing approves itself, and a link nobody answers expires, so silence never becomes a yes.
GoMimic locks approved text and keeps each decision on a record that is added to and never rewritten, so an agency can show who approved what, and when.
Where the Two Diverge
VoiceA rewrite to your style, or learned per client
Planable: Planable’s assistant rewrites text to match your style and can draw on posts you’ve already published.
GoMimic: In GoMimic, your team sets each client’s voice: how they sound, your rules and examples, their brand guidelines and Business Facts, or a GPT or Claude Project you bring in. It keeps learning from the client too: their writing and calls, and the comments and approved posts you choose to keep. A habit counts once it keeps turning up, and phrases you quote in Things Never to Say, plus your Stock Phrases, are checked on every new piece.
Client approvalBoth have it
Planable: Approval steps run from none to multi-level, depending on plan, and occasional approvers can view posts and comment without an account. Version history shows who changed what, and when.
GoMimic: Client approval by link with no account, in rounds, with a record that is added to and never rewritten. Approved text can’t change unless your team reopens it, and the approved copy stays on record. The client needs no account.
Where it startsIn the calendar, or client material
Planable: Your team creates the post in Planable’s calendar.
GoMimic: GoMimic starts from six ways in: a post, a brief, a draft, a conversation, a recording, or their blog.
PublishingPublishes for you, or hands over
Planable: Planable publishes to nine platforms and can schedule a post once it’s approved.
GoMimic: GoMimic never posts. The approved version goes to your team’s tools: a folder for that client in your Google Drive, Slack, Notion, a draft in Buffer, Kit, or Mailchimp, or a webhook, and your team publishes it.
ScopeWider, or one job
Planable: Planable covers planning, approval, publishing, and reporting for social.
GoMimic: GoMimic covers one job: client content, created in the client's voice, approved by the client, and delivered by your team.
Side by Side
| Planable | GoMimic | |
|---|---|---|
| Built for | Social media management, as a team | Agencies with many clients |
| Writes in each client’s voice | Rewrites to match your style | Set by your team (how they sound, rules, brand guidelines, facts), and it keeps learning from the client’s writing, calls, and approvals |
| Client approves without an account | Occasional approvers can view and comment | Yes, by link with no account |
| Approval steps | None to multi-level, by plan | Your sign-off, then the client’s approvers, required or optional |
| Record of decisions | Version history: who changed what, and when | A record added to and never rewritten |
| Publishes to social networks | Yes, to nine platforms | Never. Your team posts |
| Priced by | Workspace, unlimited users | Agency |
From each company’s own pages, read on 10 November 2026. Check theirs before you decide.
When Planable Is the Better Choice
Planable is built for these and GoMimic isn’t.
- Scheduling and publishing from the same place you approve
- A shared social calendar for the whole team
- Social analytics beside the calendar
- Content your team already writes and only needs signed off
What You Pay For Is What They Think the Job Is
Look at what a tool charges by, and you will see the job it was built around.
- A seat means the job is a person's access.
- A client workspace means the job is a client's project.
- A flat agency price means the job is the whole roster.
Where GoMimic Is Not a Fit
- GoMimic never publishes. You can give each post a go-live date, but your team posts it. If you want one tool that posts for you, this isn’t it.
- GoMimic has a go-live calendar, but no campaigns, tasks, or social inbox, and it doesn’t replace your project management.
- GoMimic works with written content. It doesn’t proof video, design, or print files.
Pricing Shape
PlanablePer workspace, unlimited users
Planable prices each plan per workspace, with unlimited users, and the first 50 posts are free.
GoMimicBoth plans published, per agency
GoMimic publishes both plans and charges per agency rather than per client, with up to 15 clients on Pro and 30 on Agency. Pro includes up to 3 people, Agency up to 10.
PricesOn each company’s own page
Both companies’ current prices are on their own pricing pages. Ours is on the pricing page; check theirs directly rather than trusting a comparison table. How the two shapes scale is worth a look too.
really, go and check theirs
Questions
Is GoMimic a Planable alternative?+
For approval, yes. For publishing, no. GoMimic creates the content in each client’s voice, gets it approved by link, and hands it to your team. If you need the tool that schedules and posts, keep a scheduler beside it.
Can we use both?+
Yes. GoMimic for the writing and the client’s yes, Planable for the calendar and publishing. The approved text goes over by copy, or by webhook into the tools you already use.
Does GoMimic publish to social networks?+
No, by choice. Direct publishing means holding access to your clients’ accounts. Assets go out by copy, by webhook, or into a folder for that client in your Google Drive, and your team posts them.
What happens if a client never answers?+
Nothing is approved. When the link closes, the post is still waiting on the client, not marked as a rejection, and your team can send it again.
Paste a published post and see what comes back. No account.
Billed per: agency
Your clients: one folder each
Client logins needed: none
the third bill